Canon cameras is finally being enlisted among the full-frame mirrorless camera market, joining Sony Corp. and Nikon Corp. in a new battleground for professional-grade camera equipment with the release of the mirrorless EOS R.
In the list comprising of Nikon and Sony for professional- grade equipment, Canon a Japanese electronics giant recently released the EOS and will begin selling by late October. The EOS R will be sold for 237,500 yen $2130 and is mostly for professionals and enthusiast. It aims to move 20,000 units a month.
The EOS R: a mirrorless camera was released on September by Canon. This comes after Sony and Nikon has released theirs. Sony is known to have been the premier to offer mirrorless cameras aimed at professional photographers.
These mirrorless cameras are equipped with sensors more efficient at attracting more light and hence it is easier for photographers to shoot sharp images of fast moving objects.
It is hoped as gathered from analysts who are betting that the three-way competition will drive more innovation and even slow the migration of consumers toward smartphones and away from digital cameras.
An analyst at the Tokyo event said “Sony was the only option until now, but with Nikon and Canon now out, we’ll see this space become very active,” said Ichiro Michikoshi, an analyst at Tokyo-based BCN Inc. “There’s a lot more buzz now, so maybe people who have forgotten about standalone cameras will take another look.”
Removing the mirror system in the EOS R reduces the distance between the lens and the image sensor. The tighter design will boost stability, help eliminate blur, and opens possibilities for new lens designs, executives said. Older Canon lenses will still be supported through mount adapters.
Canon and Nikon have dominated the pro market for decades, first with film and then with digital single-lens reflex (DSLR) cameras. However, it’s becoming clearer that devices without the mirror-and-prism system offer significant benefits. Thanks to advanced image sensors, sophisticated software and a simpler design, mirrorless systems can capture light faster while staying in focus, making it easier to capture clearer images of rapidly moving objects.
“Canon is moving to the next stage,” President Masaya Maeda told reporters at an event in Tokyo on Wednesday. “We are pushing the boundaries of imaging expression.”
Even though mirrorless cameras have been around for more than a 10 years, Sony is known to be the first to embed them with larger full frame image sensors-the chips that convert light particles into digital bits — putting them on par with DSLRs in terms of picture quality. Canon and Nikon are following suit and rolling out their own designs featuring full-frame sensors.
Mirrorless cameras have been a rare bright spot for the $11 billion industry, where digital camera shipments have plummeted 80 percent in the past decade, as more people use smartphones to take pictures. Mirrorless cameras now account for about a third of the the sector’s revenue, up from 9 percent in 2012, according to industry body CIPA.
This Canon mirrorless camera comes with a lofty price tag that may limit mass appeal for now. Canon’s released only a mid-tier model. Rival Nikon last month unveiled two versions: one for the mid-tier and another for the high-end market.
“At above 200,000 yen, it’s too high. You need to get down to 120-130,000 for people to consider it,” Michikoshi said. “But lenses are also expensive. So I don’t see a huge number of users flowing in.”
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