KUALA LUMPUR: Nikon has finally unveiled its first full-frame FX-format mirrorless cameras – the Nikon Z7 as well as its new line of Nikkor Z lenses today.
This new remarkable breakthrough marks the culmination of Nikon’s relentless pursuit of turning impossibilities into possible solutions and pushing the boundaries of technology and innovation to suit the demands of the market.
Equipped with the newly designed Z mount system that offers better versatility, the Nikon Z7 exploits the unprecedented optical performance offered by the Nikkor Z lenses, unleashing the ability to create and capture edge-to-edge detail like never before.
The Nikon Z7 features a 45.7 megapixel sensor, with 493 AF points and ISO range between 64 and 25600. It has a burst shooting rate of 9 frames per second.
Although the Nikon Z series cameras use the new Z mount system, users can still use their existing Nikon lenses with an adapter.
“The very essence of Nikon is the pursuit of light. And over the last century, we have continually evolved by challenging norms and seeking to discover new possibilities. Today, we announce the first of many products that embody our vision of changing the future with the power of light”, said Hiroki Yamaoka, general manager, Imaging Business Division, Imaging Group Nikon Singapore Pte Ltd.
Meanwhile, Nikon (Malaysia) Sdn Bhd’s managing director, David Ng, said the new Nikon Z series brings to the table a triple threat of unparalleled qualities – a new dimension of optical performance, inherited Nikon quality, and compatibility with future advancements.
“With this new system, we believe that we can inspire the creativity of the users of these products, as we continue to lead image-making into the future,” he said at the product launch.
“These mirrorless cameras will be part of Nikon’s business strategy along with D-SLRs. Both D-SLRs and mirrorless cameras have their own unique characteristics and strengths. It is our belief that these two systems will continue to coexist as both are equally popular among consumers. With both our D-SLR and mirrorless systems, our customers can rest assured that Nikon will continue to develop new technologies to inspire the imaging culture,” added Ng.
During the product showcase, internationally renowned photographer and partner of Nikon (Malaysia), Keda Z. Feng shared first-hand account and insight into the workings and qualities of the Nikon Z7.
The Nikon Z7 will be available at the end of September, 2018, at RM14,688 (body only) and RM17,858 with the new Nikkor Z 24-70mm f/4 S lens.
Nikon is also expected to unveil the little brother of the Z7, which is the Nikon Z6 soon, which will feature a 24.5 MP sensor, 273 AF points, ISO range of 100-51200 and 12 FPS shooting capability.
Culled from: NewStraitsTimes
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